Different versions of the Beauty Blender have been around for quite some time. I had never fallen for the temptations at the front of Ulta until recently. Let me tell you…I wish I had given in sooner! This sponge has an hour glass shape. I think this makes it easy to hold onto. When I’m applying foundation around my nose and eyes, I use the pointed tip. When I’m applying everywhere else, I use the rounded bottom. It gives a soft, air brushed effect. There is one downfall, however. Because this is indeed a sponge, liquid soaks in. I’ve discovered that I use twice as much foundation than when I apply with a brush. Regardless, it’s totally worth it!